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	<description>Talk. Listen. Engage</description>
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		<title>Uniqlo’s creative Pinterest campaign</title>
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		<pubDate>Tue, 03 Jul 2012 14:05:35 +0000</pubDate>
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		<description><![CDATA[Thumbs up to Uniqlo’s clever campaign on Pinterest, where lots of users are hanging out but where brands have been slow to develop unique content. But the Japanese clothing company takes that head on, and its latest campaign goes down a treat. Basically, it follows the same principal of the tweet cartoon and Facebook flipbook that [...]]]></description>
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		<title>Innocent hands out Olympic tickets when followers ‘tweet for a seat’</title>
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		<pubDate>Tue, 03 Jul 2012 14:02:41 +0000</pubDate>
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		<description><![CDATA[Is this one of the last chances for tickets to th Add New e Games? Innocent has been running a cleverly simple Twitter campaign that asks followers to tag a friend they’d like to take to the Olympics and the #tweetforaseat hashtag and why they’d like to go. Innocent had previously planned to host a [...]]]></description>
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		<title>Social Fundraising? – Let’s get creative</title>
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		<pubDate>Mon, 02 Jul 2012 16:45:38 +0000</pubDate>
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		<description><![CDATA[When it comes to fundraising, it’s now more than ever about being creative in the way you encourage people to support a cause with minimum efforts from their side. Plugging your idea in people’s everyday life is something most charity organisations are focusing on. So knowing the key audience’ behaviours – both online and offline [...]]]></description>
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